Developing The Right Ideas

- Despite popular misconceptions, good creative work doesn't often come in a flash of inspiration; usually it comes from lots of trial and error. This is why we also need to take the time to consider several approaches ( concepts ), work them through, try them out. Then revise them. In addition, there are usually some practical and functional ends we need to tie up before submitting our ideas sub contractor availability, printing estimates, scheduling requirements, etc.

- It's our experience that it is best if we first present our rough concepts to convey what we believe is the best approach to take, after taking into consideration our budget, schedule, objectives, and preferences. They may not be fully developed in order to save time and effort if we need a different course of action. After presenting, we'll ask for comments. The more objective and specific you can be, the better we will be able to respond.

- Comments are our input for revising the rough concepts into a finished one. Revision normally takes us about a week, and we schedule a second presentation shortly there-after. From the input at this second presentation meeting further minor refinements are made as necessary. We also finalize the production timetable, and the schedule a target completion date.